Which operating strain do you recognise?
Turn rough briefs into delivery plans
Make hand-offs, ownership and launch readiness visible earlier.
MAIA
From rough brief to launch-ready campaign.
MAIA is the campaign planning and activation product in the Kosmos suite. It gives marketing, brand and delivery teams one governed route from brief to live campaign, so the work stays together through approval, production and launch.
The problem is rarely the idea. It is the drift between briefing, approval, production and reporting. MAIA keeps those stages together.
Kosmos domain: Plan, publish and activate
Campaign leaders
Brand teams
Delivery teams
MAIA proof points
Better briefs
Capture the right commercial and operational detail before teams start filling in gaps for themselves.
Governed delivery
Keep ownership, approvals and supporting evidence visible as work moves.
Launch readiness
Turn planning into something the delivery team can actually use.
Decision frame
Decide whether MAIA fits the pressure.
Start with the problem, the upside and the fit. If it does not sound right, compare the nearby products before you brief the wrong one.
Problem
Where the operating model starts to leak
Campaign work too often begins in decks, notes and chat threads, then loses shape when it passes into delivery, sign-off and reporting.
Opportunity
What improves once the model is under control
Turn briefs into governed delivery plans earlier, so dependencies, approvals and ownership are visible before the campaign starts moving at speed.
Best fit
Where this product fits best
Best for campaign teams that need stronger operational control without flattening the creative or strategic process.
Campaign operations
Delivery leads
Client services
Campaign operating layer
Campaigns rarely fail because of the idea. They fail in the operating gap.
Campaign ambition usually begins in slides, calls and loose notes. The trouble starts later, when ownership blurs, approvals slip and production detail shows up too late.
That is when teams start compensating with extra meetings, rushed hand-offs and personal memory. Reporting then arrives too late to improve the next cycle.
MAIA turns that sprawl into a working campaign model: one place to brief, shape, approve, launch and learn without rebuilding the process each time.
The opportunity is to improve campaign quality before waste and rework take hold.
How MAIA moves a campaign from idea to delivery
Simple enough for teams to adopt quickly, structured enough for serious campaign operations.
Stage 01
Capture the brief properly
Guide teams through objectives, audiences, constraints, approvals and the evidence needed to support decisions.
Stage 02
Turn planning into an executable campaign
Convert the brief into clear stages, owners, dependencies and launch requirements that can actually be delivered.
Stage 03
Launch with confidence
Carry planning into go-live readiness so production, hand-off and sign-off are cleaner and less surprising.
Stage 04
Measure and learn
Keep goals, performance inputs and post-campaign learning attached so the next cycle starts from firmer ground.
What MAIA changes in practice
MAIA reduces the drift between planning ambition and delivery reality.
Guided intake
Capture the right information instead of depending on free-form decks, verbal handovers and scattered notes.
Approval clarity
Keep ownership, sign-off and supporting evidence visible as the campaign takes shape.
Structured campaign shaping
Turn rough thinking into a usable campaign model without losing creative intent.
Launch readiness
Prepare delivery-ready outputs rather than stopping at presentation stage.
Delivery visibility
Keep milestones, owners and dependencies in one governed flow.
Learning loop
Define success early and carry learning back into the next cycle instead of losing it.
Rollout fit
Where MAIA earns its place.
Use the panels below to test where the product fits, what teams outgrow and what it is there to improve.
Why teams use MAIA
The gain is not just a tidier process. It is better campaigns with less avoidable rework and fewer nasty surprises near launch.
- Fewer briefing gaps and less rework later in the process
- Clearer ownership across teams and approval chains
- Safer execution where governance matters
- Stronger continuity between planning, production and learning
Trust and governance
This is what gives MAIA credibility with serious buyers and delivery teams.
- Full audit trail of decisions, changes and approvals
- Role-based access across owner, client, brand and project levels
- Decision gates and sign-off points built into the workflow
- Orderly hand-offs where the wider delivery estate still includes other specialist tools
Pedigree
Built from live delivery
Built from live delivery realities where campaign complexity, hand-offs and timing pressure have to be managed properly.
Kosmos turns proven delivery discipline into product form. Holograph provides the pedigree; the suite makes that operational learning repeatable.
Best when the pressure sounds like this.
These patterns are usually the clearest signs that pull MAIA forward inside the suite.
What matters most in the next decision?
Control and auditability
You need a route that can be defended as well as used.
What matters most in the next decision?
Faster route to action
The right answer needs to move through the organisation quickly.
Compare nearby products with Signals.
Signals helps you compare nearby operating patterns before you commit to a single product page or brief.
Also see: Campaign governance software.
Questions teams ask before they move planning into MAIA
These are the questions buyers usually ask before they commit.
Is MAIA just a brief builder?
No. It connects intake, planning, approvals, production readiness and measurement in one campaign workspace.
Does it replace existing delivery tooling completely?
Not always. The value is in the campaign operating flow, whether MAIA stands alone or sits inside a wider delivery estate.
Is AI the product?
No. The value is in the campaign workflow. Intelligent assistance supports it, but it is not the whole proposition.
Who is it for?
MAIA suits campaign leaders, delivery teams, agencies and operations stakeholders who need clearer planning and stronger traceability.
If the current campaign process still depends on decks, chat threads and memory, MAIA will feel immediately useful.
Bring the rough brief and the delivery reality behind it. MAIA keeps both in one working flow.
We carry this page context into the brief.